Jess Gierisch

Archive for the ‘Uncategorized’ Category

Stuff I Learn-ed.

In Uncategorized on June 7, 2010 at 2:15 pm

Cool things to think about:

  • Today, nobody has control (in regards to marketing).
  • Bloggers or people creating content you are paying attention to are producers. They have the most influence and power.
  • Marketers don’t have to spend $ on ads directly, they can just pay this producer/innovater to influence the consumer.
  • Markets are conversations.
  • Marketing should be a two way street; talking and listening. Typically, people and companies struggle with the listening part.
  • The true wisdom of a conversation is listening.
  • For marketers, the world is no longer round. There are no more discernable “locales or regions” The WWW is flat.
  • WOM is a marketers wet dream.
  • Web marketing is a new medium. It relies on time tested traditional marketing, but changes strategies and tactics. This new media offers a great opportunity to marketers, and should not be ignored.
  • Inaction, or ignoring the conversation can be far more detrimental to a business than addressing the issue at hand.
  • It is a huge commitment for companies to participate in the social marketing space, if they want to do it successfully.

Finally, I realize this is an exciting time to be a part of, socially and tech wise. I feel fortunate to be learning at a time when everyone, including the marketers themselves, are learning right along with me. Just starting to think about these things now will maybe give me an advantage in the future.