Jess Gierisch

Bridal!

In Anthropologie on May 24, 2010 at 3:28 pm

Gasp.

Girl falls down.

Next Spring, 2011 Anthropologie’s parent company Urban Outfitters, Inc. will debut a bridal division. It will be an independent brand and launch online. It is being developed by the same design minds behind Anthropologie.

The still unnamed label will carry gowns retailing from $750 to $5000. Bridesmaid dresses will start at $200. Included in the bridal collection will be fine jewelry, shoes, accessories, gifts, and bridal services including stationary, floral, planning, and honeymoon booking.

Bananas.

Brick and mortar locations are also in the works.

Anthropologie co-president Wendy B. McDevitt-

“We have found that many brides-to-be are inspired by our aesthetic. We will unveil a brand that addresses this very special moment in her life with a goal of exceeding her expectations.”

This is kind of a big deal. I can think of nothing more fitting to the romance of the Anthropologie brand than a wedding collection. Brilliant. I have no doubt that the woman who shops Anthro for its distinctive, feminine, ethereal quality will quickly look to the new label for that aesthetic on their special day.

BM Anthropologie style.

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