Cool things to think about:
- Today, nobody has control (in regards to marketing).
- Bloggers or people creating content you are paying attention to are producers. They have the most influence and power.
- Marketers don’t have to spend $ on ads directly, they can just pay this producer/innovater to influence the consumer.
- Markets are conversations.
- Marketing should be a two way street; talking and listening. Typically, people and companies struggle with the listening part.
- The true wisdom of a conversation is listening.
- For marketers, the world is no longer round. There are no more discernable “locales or regions” The WWW is flat.
- WOM is a marketers wet dream.
- Web marketing is a new medium. It relies on time tested traditional marketing, but changes strategies and tactics. This new media offers a great opportunity to marketers, and should not be ignored.
- Inaction, or ignoring the conversation can be far more detrimental to a business than addressing the issue at hand.
- It is a huge commitment for companies to participate in the social marketing space, if they want to do it successfully.
Finally, I realize this is an exciting time to be a part of, socially and tech wise. I feel fortunate to be learning at a time when everyone, including the marketers themselves, are learning right along with me. Just starting to think about these things now will maybe give me an advantage in the future.
Jess Gierisch
